Dear Madeleine,

I manage R&D for a large medical device company. I am at the tail end of my work life. I wanted to retire at the end of this year, but our executive team is encouraging me to stay until I feel comfortable that someone on my team can step into the role.

Right now, I am not seeing a likely replacement. The job requires a wide mix of skills and activities. Although I have shared development ideas with my direct reports, I don’t see anyone doing anything differently.

I just sense that no one really cares much about the job or has the ambition to do anything other than the bare minimum. How can I light a fire under these people?

Where Is the Spark?

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Dear Where Is the Spark?

It might be you, my friend. It sounds like you have made some suggestions that your folks may not quite know what to do with. And they may not know why they should bother.

Getting your people fired up to develop themselves for a senior leadership role requires you to intentionally and systematically tap into their dreams and aspirations, understand their identity—how they see themselves, and convince them of their agency—the extent to which they are empowered to go beyond where they think they can go. It’s up to you to create an environment where each of your people sees what’s possible, why it matters, and how they can grow into it.

Here are some ideas for how you might approach creating such an environment:

1. Share a Vision of What Leadership in Your Organization Can Be

You can do this with your entire team, in small doses.

• Describe what great leadership looks like in your organization—not just in competencies, but in impact.
• Share examples of leaders in your company who are admired. Why are they effective?
• Talk about the difference leaders can make at a senior level. Tell stories. You might say something like: “Leadership here isn’t about position—it’s about shaping direction, driving culture, and building something bigger than yourself.”

The challenge with this idea is that you will also be held to the standards you talk about.

2. Spot and Call Out Potential

People rarely see leadership potential in themselves unless someone points it out.

• Tell individuals specifically what strengths or behaviors you’ve seen in them that signal leadership potential.
• Make it personal and credible: “I see you as someone who could be a strategic leader here because you consistently…”

Don’t wait for them to ask. Plant a seed anytime you see something a person can build on.

3. Connect to Personal Purpose

Deep motivation comes from alignment with identity and values. Who is each team member, at their core? How do they see themselves? What matters most to them?

• You might ask: “What kind of impact do you want to have?” or “What problems do you care most about solving?” or “What interests you most about what we do here?
• Once you get some answers, you can connect to ways that senior leadership might offer them a bigger lever to engage in activities that mean the most to them.

4. Share Responsibility

Growth accelerates when people feel responsible for something bigger than their job. Look at what you do daily and figure out what you can delegate. Start out small, and build.

• Assign stretch responsibilities that align with senior leadership competencies, such as cross-functional work, strategy development, or mentoring others.
• Let them lead change, not just manage tasks.
• Frame it: “This is a great chance to build the skill set senior leaders need.”

5. Make Development Visible and Structured

If development feels fuzzy or unsupported, it can easily fall by the wayside—which is what has been happening for your people.

• Build or recommend a clear pathway: rotational projects, leadership coaching, mentoring, strategic courses. Build on strengths or identify specific gaps they can work on.
• Use individual development plans (IDPs) tied to specific leadership competencies. If your organization already has these, use them. If it doesn’t, create the ones you think are most critical. Start with one or two and be careful not to overpower people with too much, too soon. The key is to start with low-hanging fruit. What is a small thing that might be possible and would make a big difference?

6. Celebrate Progress and Model the Way

People need to see development as a rewarding investment; otherwise, it just feels like extra work.

• Acknowledge each person’s accomplishments and growth in public settings. This reinforces motivation and can inspire others in the group to rise as well.
• Share your own development journey, including struggles. This normalizes growth and makes leadership feel attainable. It would require you to be vulnerable, which could be uncomfortable. But it will humanize you and remind your people that you weren’t always the boss.

You will learn a lot about your people as you try some of these suggestions. The obstacles will become much clearer. You may uncover irrational fears that you can allay. You may find that some of your folks are already overwhelmed by their workload and don’t have the bandwidth to take on anything else. You may uncover some cynicism; e.g., you may hear that the organization is perceived as very political. Cynicism is data that can help you pinpoint assumptions about falsehoods that you can dispel, or about realities you hadn’t noticed or considered important. You can help everyone shift their mindset and support them in navigating obstacles.

This will be a lot more work for you—and, of course, for them. But if they know you care and are paying attention, I guarantee a few will rise to the top. And then you can retire!

Love, Madeleine

About Madeleine

Madeleine Homan Blanchard is a master certified coach, author, speaker, and cofounder of Blanchard Coaching Services as well as a key facilitator of Blanchard’s Leadership Coach Certification course. Madeleine’s Advice for the Well Intentioned Manager is a regular Saturday feature for a very select group: well intentioned managers. Leadership is hard—and the more you care, the harder it gets. Join us here each week for insight, resources, and conversation.

Got a question for Madeleine? Email Madeleine and look for your response soon. Please be advised that although she will do her best, Madeleine cannot respond to each letter personally. Letters will be edited for clarity and length.

Cuff and Halsey share a four-part CARE model to help readers and listeners explore the key concepts.

1. Committed to Service. “It has to be intentional,” says Cuff. Cuff and Halsey share a story about how they helped Petco Park—the baseball home of the San Diego Padres—develop a service vision.  Working together with 3,500 service providers at the park, they created a shared commitment to creating Major League Memories.
2. Attentive. “Attentiveness is about noticing others,” says Halsey. “It means being present and others focused—and drawing out what is important to them.”
3. Responsive. Responsive includes acknowledging feelings. While this is important in all aspects of customer service, it is especially important when things go wrong.  “The key is to be ready and have a plan,” says Cuff.
4. Empowered. “If you treat your people as valued internal customers, they will take care of your external customers,” says Cuff. “That includes empowering people to make decisions and give feedback,” adds Halsey.

Halsey and Cuff discuss how social media has increased the opportunity for disgruntled customers to share negative stories—which makes it absolutely critical to do your best with every single customer interaction. The authors share stories from their day-to-day interactions to illustrate how important the actions of individual employees are.  “Customers assume their experience with one person is indicative of the entire organization,” say Halsey and Cuff.  “That shows how important every interaction is!”

They also share how rectifying a difficult situation on the spot can turn a negative into a positive.

“If you can resolve a problem on the spot, you can save 95 percent of relationships, says Cuff. “And that usually results in a stronger relationship than existed before.”

Halsey and Cuff encourage listeners to apply the CARE approach in non-profit, government, and small or large business—all kinds of organizations.

“The principles remain the same, says Cuff. “Your products can be replicated; and price is always competitive—the differentiator is going to be the service you deliver to your customers.”

Be sure to listen through to the very end of the session, where Ken Blanchard shares his key takeaways from the interview!

His firm had just released a new product that his company leaders believe has the potential to become a real game changer.

Development time lines have been aggressive and productive. A company-wide, cross-functional team has created major innovations in the product itself, along with new distribution methods and a streamlined go-to-market strategy.

“All of that is so positive,” he said.

Then he started to choke up.

“I’m now being told to ask my team for even more effort, even more time.  But they’re already fried.  They are working crazy hours and losing time with their families and friends as it is.”

“They have been pushed to the limit,” he continued.  “There is just no way I can ask them for more effort.  The rumor is that some are beginning to question whether they want to continue working here. They’re worn out, and so am I.”

This executive is known for delivering on his promises, and for caring deeply about his team.

Knowing this, I asked, “The emotion that is welling up right now may be trying to give voice to something big.  What does it want you to say?”

He said, “I fear we are dangerously close to losing some of our integrity as a company.  We tell the world that one of our core values is relationships and caring deeply about one another.  Yet, we just keep squeezing each other harder.  Do we value relationships or don’t we?  What do we really value?  Who are we really being?”

His questions hung heavy in the air like a dense fog.

Enhancing Motivation and Well-Being

How would you respond if you were in this manager’s shoes?

The challenge here is a group of high performers who are feeling the relentless demands imposed by senior management is negatively impacting and imposing upon their well-being and quality of life.  This is causing them to question the company’s sincerity when it claims to care deeply about people in addition to results.

In some organizations, the grumbling and questioning might just be an expected part of the process when people are asked to put in extra effort.  In those organizations, traditional approaches to spurring employee motivation might emphasize accountability.

In other organizations, another common leader response is to avoid the subject and just keep the conversation focused on the task at hand.  Maybe a reminder that the project will eventually be completed and if the staff could just push through a little more it will all be worth it in the end.

But in motivational terms, these employees are no longer aligned with their work—and maybe the company.  Here is an additional course of action that might not be as typical but would certainly better address the situation with a more optimally motivating approach.  (Send us a note with your added suggestions!)

1. Hold an out-in-the-open discussion either one-on-one or in small groups about the company stated values and how people are feeling right now.  The first skill of a mature motivational leader is empathy.  Let people express themselves clearly and boldly.  Listen, listen, and then listen some more.  Be careful not to respond defensively.

2. Seek suggestions from the staff about how they might work together to lessen the pressure, first without extending delivery timelines.  Generate a dozen suggestions.

3. Allow the staff to choose implementation strategies for two or three of their suggestions.  Modify as needed.  The key here is the employees get to choose ways to address the issue productively.

4. Discuss how each chosen suggestion would demonstrate that everyone in the company honors the relationships value, without undermining goal achievement.

5. Lastly, make sure the leaders who have been applying the pressure are part of the process and are fully aligned with the adjustments.

6. End the meeting by celebrating the collective effort and affirming everyone’s dedication to continually enriching the work relationships while striving for meaningful results.

7. Monitor progress as needed—and be careful not to slip back into the old, habituated ways of doing things.

Think Motivationally

In today’s hyper-competitive business environment, employees everywhere are being asked to constantly focus on increasing performance.  Too often leaders see results as an either/or choice that requires sacrifices in other areas—such as honoring core values.  It doesn’t have to be that way.  Think motivationally—consider how you can achieve results and promote autonomy, values, and relationships along the way.  You don’t have to choose—a focus on results and relationships will create the results you want and promote the sense of well-being that employees genuinely need in order to thrive.

About the author:

The Motivation Guy  (also known as Dr. David Facer)  is one of the principal authors—together with Susan Fowler and Drea Zigarmi—of The Ken Blanchard Companies’ new Optimal Motivation process and workshop.