When I was in grad school I encountered the work of Viktor Frankl an Austrian psychiatrist and Holocaust survivor. The book Man’s Search for Meaning was an important read and has stayed fresh with new applications throughout my life and in understanding the world around me. As the CEO of a company that deals with communication, training, performance and change, I have had many moments to focus discussions on meaning and purpose.

What I have seen within my own company SweetRush as well as with our client partners’ organizations is that the moment you tip a conversation in this direction the lion’s share of people will be ready with a flood of ideas and even desires for bringing more meaning into the work cultures they are a part of.

As an entrepreneur activist, I see many of our social and environmental (and yes financial) solutions in an increased connection of what gives us meaning and purpose to the opportunities around us. Recently, my colleagues wrote a blog about bringing this sense to our training work http://www.sweetrush.com/does-your-training-have-meaning/

The rise in this very type of dialog in the business community and the speed it is gaining is impressive and brings me a great deal of hope that we can make our society more positively productive for the work our children will inherit.

Good Things!